Purpose – The purpose of this paper is: to review the most commonly used approaches to the classification of quality attributes according to the Kano model; to identify the theoretical/practical strengths and weaknesses of these techniques; and to provide guidance for future research and managerial practice in this area. Design/methodology/approach – Based on an extensive review of the literatu...

introduction: the quality of education sector is worth considering as this system has a significant effect on the economic growth of the country. this study aimed to determine the quality gap and rank the student’s expectation of educational services provided in shiraz university of medical sciences in 2013. method: this research included two cross-sectional phases. the sample size of both phas...

abstract: the aim of this research is to propose a new approach of kansei engineering, kano model and taguchi design of experiments to identify, categorize and prioritize customersʹ emotional needs (kansei) in the automotive industry in order to more customer satisfaction. to achieve the above aim, first customersʹ kansei words identified and screened; then these words classified based on kano ...

Voice of Customer is important for new product development. New product development is a complex task in which a great deal of human physical resources, methods, and tools are involved. One of the wellappreciated models is Kano model for customer needs study for product development. Customer requirements are an important component of new product development. The customer expectations to the tec...

Functional form and dysfunctional form of Kano model are considered as customer need regarding attribute of product. Both functional and dysfunctional forms are: Like, Must-be Neutral, Live-with and Dislike. The answers of customer regarding a product of functional and dysfunctional forms have been applied for selection of customer needs regarding product attribute (Kano evaluation). Filling–up...

Literatures indicate that service management has become a strategic issue for companies in the new millennium. By improving logistics service quality (LSQ), logistics companies can increase customer satisfaction (CS) and gain market shares. This study aims to establish a logistics service attributes analysis model to extract customer knowledge for logistics service quality improvement based on ...

nowadays, the concept of sustainable development has found a global application and attracted many parts andbasis of any community. among many factors affecting sustainable developments, educational system is remarkably effective in many ways. the effectiveness of the system is also a function of various factors and components. the managers and their management are one of the components playing...

introduction: supplying the requirements and consequently the customer’s satisfaction has been one of the fundamental issues since the last decade. in active organizations in the section of health and treatment, individual’s satisfaction will be considered as their feelings toward realizing their expectations. therefore, the aim of study was to investigate the client needs in the speech therapy...

introduction: nowadays, organizations perform segmentation of their customers in order to maximize profits and minimize costs. however, in addition to segmentation, an optimal combination of the customers, i.e. the number of the customers or their percentage, is required to be specified in order to invest on development of products and services. in this study, by maximizing the customers’ satis...